Coke and Pepsi must reveal their recipes or risk being banned in India


Soda Vs. India

To be filed in the “when hell freezes over” category, India’s highest court last week demanded that Coca-Cola, along with PepsiCo, supply details of it’s chemical composition and ingredients, after a study there claimed they both contained high levels of pesticides. According to the report, the amount of pesticide residue contained within the soda has grown more than 25 times the amount found 3 years ago in a similar study performed by Indian researchers. The two companies are regular targets for politicians in India, who regard western food products as a threat to Indian heritage and aren’t too happy with the two companies’ relative monopoly of the Indian soft-drink market. It’s highly doubtful that either company will reveal their recipes, so really all anyone can do is sit-back and see if Indian officials are able to actually pass a law banning the sale of the two largest soda-brands on the planet (or see how thick the envelopes full of cash handed to them will be). According to some reports from Coca-Cola, the only two people in the world with access to the bank vault containing Coke’s secret recipe aren’t even allowed to travel on the same aircraft together. The last time a report like this surfaced, schools banned cola sales and Coke’s sales dropped by 11% in the subsequent financial quarter.

Read more: Coke and Pepsi might have to reveal their secrets in India

August 11th in Bizarre, Interesting, News, Soda | Email this | 1 comment

Where does Dr. Pepper stand on this issue?

Comment by Matt — November 13, 2006 @ 6:18 pm CET

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