While many see shopping as a normal, everyday activity, there are many who understand that sometimes it’s a bit more sinister than that. Many stores today utilize various psychological tricks in order to coerce the potential buyer into parting with their hard-earned cash, often times in exchange for something they weren’t really interested in purchasing in the first place. Known as Architectural Psychology, companies are spending millions in order to design their stores utilizing tricks to make you spend more money. Thankfully, a group of consumer-advocates have put together a small A-Z list of architectural tricks that stores use, so you, the consumer can learn a little more about the ways your favorite electronics or grocery store may be trying to manipulate you.

Read more: Architectural Tricks to Control Consumers