Trademarks are not verbs, not nouns, should never be used in possessive form, never abbreviated and always capitalized. The more you know…

Trademarks help protect corporate and product identity, and Photoshop is one of Adobe’s most valuable trademarks. By following the below guidelines, you can help Adobe protect the Photoshop brand name.

The Photoshop trademark must never be used as a common verb or as a noun. The Photoshop trademark should always be capitalized and should never be used in possessive form, or as a slang term. It should be used as an adjective to describe the product, and should never be used in abbreviated form. The following examples illustrate these rules:

Trademarks are not verbs.
CORRECT: The image was enhanced using Adobe® Photoshop® software.
INCORRECT: The image was photoshopped.

Trademarks are not nouns.
CORRECT: The image pokes fun at the Senator.
INCORRECT: The photoshop pokes fun at the Senator.

Always capitalize and use trademarks in their correct form.
CORRECT: The image was enhanced with Adobe® Photoshop® Elements software.
INCORRECT: The image was photoshopped.
INCORRECT: The image was Photoshopped.
INCORRECT: The image was Adobe® Photoshopped.

Trademarks must never be used as slang terms.
CORRECT: Those who use Adobe® Photoshop® software to manipulate images as a hobby see their work as an art form.
INCORRECT: A photoshopper sees his hobby as an art form.
INCORRECT: My hobby is photoshopping.

Trademarks must never be used in possessive form.
CORRECT: The new features in Adobe® Photoshop® software are impressive.
INCORRECT: Photoshop’s features are impressive.

Trademarks are proper adjectives and should be followed by the generic terms they describe.
CORRECT: The image was manipulated using Adobe® Photoshop® software.
INCORRECT: The image was manipulated using Photoshop.

Trademarks must never be abbreviated.
CORRECT: Take a look at the new features in Adobe® Photoshop® software.
INCORRECT: Take a look at the new features in PS.

The trademark owner should be identified whenever possible.

Read more: Adobe teaches us proper usage of their copyrights

As I said news services LOVE this type of stuff towards the end of the year. What the hell, we love them too. PELE hates his nickname, 200 million dead blogs (dlogs?), people actually suffer from Hexakosioihexekontahexaphobiacs (the fear of the term 666)!? What is the world coming to, I tell ya.

Read more: 100 things we know now that we didn’t last year (Thanks Jurie)

As is common at the end of every year, newspapers are starting their yearly lists of stuff. From the top 50 things we know now to the 10 under reported stories of the year, lists are always handy to fill up space and draw in readers. Today, the Tampa Tribune listed the top 50 things we know now that we didn’t this time last year and man it’s fun. I for one am glad to know that life expectancy in the U.S. is now up to 77.9 years old and that scientists at the University of Manchester have managed to induce teeth growth in normal chickens by activating a gene that has lain dormant for 80 million years. It’s only a matter of time before we have a new feathered predator on our hands here folks.

Read more: 50 things we know now that we didn’t this time last year

A recent American Airlines flight from Washington bound to Dallas/Fort Worth had to make an unscheduled landing in Nashville earlier this week due to strong smell of burning matches within the cabin. As the plane was evacuated and the passengers questioned, one of them admitted to striking the matches in order to cover up their body odor, which they said was due to a medical condition. Seems it’s perfectly legal to bring soft matches aboard an aircraft you just aren’t allowed to light them. If only it were illegal to pass gas in a pressurized cabin 35,000 feet in the air.

Read more: Flatulence and matches forces plane to land

Being a North Carolinian I couldn’t resist mentioning this. I always find it fascinating when cargo containers fall off ships, causing whatever they were transporting to either sink to the bottom of the ocean or float until it meets land. We saw it years ago with the rubber ducky tests which oceanographers used to track ocean currents, and we’ve all heard of everything from cars to Nike’s being washed overboard on the high seas. This time a cargo container carrying a shipment of Doritos brand chips fell off of a ship and cracked open, leading to hundreds of bags of Doritos to float freely through the Atlantic Ocean. The container, along with the Doritos washed up on the Outer Banks of North Carolina, with most of the Doritos packages still in-tact thanks to the airtight packaging. What followed was a minor small-time news storm, as scavengers descended upon the cheesy goodness, the media swarmed into to film those filling shopping bags full of chips while a handful of scrooges gave interviews complaining about the American way and stealing and season of giving, but everyone is taking and blah blah blah.

Read more: Doritos container spills, washes up on North Carolina beach